From pergolas to large sunshade systems: OUTDOOR. AMBIENTE. LIVING. 2026
Manufacturers demonstrating all-weather solutions for outdoor dining all year round / Special show taking place parallel to INTERGASTRA 2026
From pergolas to awnings to large sunshade systems: OUTDOOR. AMBIENTE. LIVING. remains a key platform for anyone looking to make a success of weatherproof, comfortable and profitable outdoor dining and hotel terrace experiences. Taking place from 7 to 11 February 2026 on the open-air grounds of Messe Stuttgart, this special show will be demonstrating the entire spectrum of awnings, pergolas, slatted roofs, parasols and accessories – and combining product presentations with practical and planning advice.
Market trend: Boosting business outdoors
The popularity of the trend to dine outdoors continues unabated in the hospitality sector: guests are looking to enjoy good food and great company under the blue skies, which is why operators are investing in weatherproof roofing solutions, integrated heating and lighting concepts, as well as smart sensors, in order to make sitting outdoors a viable option for longer each year. The special show in Stuttgart brings these solutions to life, overlapping in plenty of areas with INTERGASTRA, the leading trade fair for the hotel and gastronomy sector, which is also taking place from 7 to 11 February 2026. Planners, buyers and operators are right at the heart of the action here when it comes to expertise and product solutions.
“OUTDOOR. AMBIENTE. LIVING clearly demonstrates how outdoor gastronomy and the hotel industry are using innovative solutions to attract customers the whole year round. This event is more than just a product show for us, it is an interactive forum at which those involved in manufacture, planning and operation can come together to share ideas and information about the latest trends, technologies and, in particular, concrete projects,” explains Sebastian Schmid, Vice President of Messe Stuttgart. “Here, visitors have the chance to experience, under realistic conditions, the transformation of outdoor areas that will effectively drive sales, through the use of sun shading systems, weather protection options and atmospheric design elements. This is the true value of OUTDOOR. AMBIENTE. LIVING. for the industry.”
Andreas Wiesinger, Executive Vice President of Messe Stuttgart, also sees only advantages: “The special show benefits especially from the close cooperation with INTERGASTRA, one of the leading trade fairs for gastronomy and the hotel industry in Europe. This is where suppliers come face-to-face with decision makers, and discuss the planning and implementation of immediate business investments. OUTDOOR. AMBIENTE. LIVING. is not just a stage for showcasing new products, but a platform for concluding business deals and new partnerships. We are seeing the demand for outdoor living solutions continue to grow in the hospitality sector – and it is exactly this dynamic we are embracing with OUTDOOR. AMBIENTE. LIVING. in order to ensure the long-term success of the industry.”
Tailored solutions
There will once again be plenty of manufacturers renowned for top-quality sun and weather protection solutions attending the next OUTDOOR. AMBIENTE. LIVING. in Stuttgart. “We will be presenting our premium large-size parasols and sun sails at the special show. In the impressive setting of the Sunshade Avenue with more than 20 Bahama parasols, one particular highlight on the open-air grounds will be the gigantic 12 x 12 metre Bahama Magnum. For those in the gastronomy sector, wind stability and simple handling, along with low maintenance requirements, are crucial – and this is exactly what we will be demonstrating live on the grounds. Additional optional features such as LED lighting, umbrella heaters and side panels transform seating areas into all-weather areas and considerably extend the open-air season. For us, OUTDOOR. AMBIENTE. LIVING. provides operators with the opportunity to directly experience haptic elements, assembly options, elegant design and maximum stability,” explains Bahama CEO, Dr. Patrick Kleedehn.
“For gastronomy projects, here at markilux, we like to focus on large-scale pergola designs and free-standing options, along with module awning solutions. Our project services help operators and planners to design individual terraces in such a way that they are not only protected from the sun, but also wind and rain, and can be upgraded with additional features such as integrated lighting and heating options, as well as side wind and privacy screens. At the special show, we will be demonstrating practical examples from reference projects and showing how outdoor dining can also turn a profit in the off-season,” explains Jan Kattenbeck, Head of Sales Germany at markilux GmbH + Co. KG.
Marion Fischer, Head of Marketing at Warema, also emphasised the importance of the event: “OUTDOOR. AMBIENTE. LIVING. is a superb platform for demonstrating how modern sun protection solutions can help secure the success of the hotel and gastronomy business. With flexible design solutions that blend beautifully with any architecture, we are enhancing the outdoor dining experience for operators and guests alike. One key element is the successful combination of function, comfort and aesthetic – and that’s exactly what visitors can experience live here with us. The special show provides the ideal environment for making progress on specific projects together with planners and decision-makers.”
Technical and design trends
Many of the latest trends will be on display at the special show: module pergola solutions, all-weather, large-span sunshade and membrane systems, integrated lighting and heating systems for extending the outdoor season, smart controls (wind, sun and rain sensors) for automated operation and bioclimatic rolling roofs that adapt to changing weather conditions thanks to moving aluminium fins. Solutions such as these reduce the impact of the weather forecast on any business, improve the planning efficiency of outdoor areas and create new sales areas for the hotel and gastronomy sector.
The combination of live product demonstrations, expert talks with manufacturers and the connection with INTERGASTRA makes OUTDOOR. AMBIENTE. LIVING. a key event for business owners and operators looking to make the most of their outdoor areas. Visitors not only have the opportunity here to compare products, but also discuss concrete project requirements.
Further information and exhibitor registration: https://www.messe-stuttgart.de/en/outdoor-ambiente-living/
Images:
2Z0A0920.jpg: Sebastian Schmid, Vice President of Messe Stuttgart | Copyright: Messe Stuttgart
2Z0A1211.jpg: Andreas Wiesinger, Executive Vice President of Messe Stuttgart | Copyright: Messe Stuttgart
OAL_24_W_031.jpg: The Sunshade Avenue with more than 20 Bahama large-size parasols is a highlight of OUTDOOR. AMBIENTE. LIVING. | Copyright: Messe Stuttgart
OAL_2024_SB_Bild 03.jpg: Visitors experience the potential of outdoor areas for boosting business thanks to the realistic conditions created at OUTDOOR. AMBIENTE. LIVING. | Copyright: Messe Stuttgart
OAL_24_W_056.jpg: The special show OUTDOOR. AMBIENTE. LIVING. will be taking place from 7 to 11 February 2026 on the open-air grounds of Messe Stuttgart and demonstrating the broad spectrum of awnings, pergolas, slatted roofs and accessories. | Copyright: Messe Stuttgart
OAL_24_W_003.jpg: Current trends are given a platform at the special show: modular pergolas, all-weather, large-span sunshade and membrane systems, integrated lighting and heating systems to extend the season, smart controls and bioclimatic rolling roofs. | Copyright: Messe Stuttgart
